European Business Analysis Day 24.9.2021

Closing the Gaps with Business Analysis

After the first two conferences in Frankfurt, the European Business Analysis Day, aka BA-DAY, is definitely established in central Europe as meeting hot spot for the English-speaking Business Analysis community. We have two keynotes and three track themes, all following the motto “Closing the Gaps with Business Analysis”. Companies might have gaps in their portfolios, artificial intelligence helps to identify and fill gaps in marketing and customer service and reducing communication gaps among different stakeholder groups is for sure a key success factor in all kinds of projects and initiatives. Join the 3rd BA-DAY to get in touch with the experts in a casual, open-minded atmosphere.

KEYNOTES originally planned for 2020

Sudan Jackson – The importance of Human-Human interfaces in the Digital Age

Sudan Jackson has been working in REWE Digital’s technology division since 2016, where he is responsible for cultural and organisational development: “We need human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches. We must understand what our customers need, and especially where and when they need it. And then do exactly that. And we must do this over following trends”. In this opening keynote, Sudan Jackson will explain how these topics are dealt with by REWE Digital: “We are a digital company, but our work is done through human interactions. It’s about how we are using the real world and human nature to organise the right environment to create and consistently improve the use of technology”.


Patricia Salgado – Beyond the numbers! How to use anthropology for a deeper business understanding

Patricia Salgado is project director of The Walker Research Company with more than 10 years of experience working in digital marketing in digital agencies as OMD, Nurun or Flat101 among others, doing analysis for McDonalds, Dockers, Levi´s, Monster, Desigual…
Her keynote will close the event showing different cases studies using the anthropology as main tool for business.

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